Associate Creative Director @ EP+Co, 2025 

• Led designers and copywriters in the ongoing evolution of the Brand Central website for 100K+ monthly visitors, ensuring intuitive UX, scalable content, and visual consistency.

• Oversaw brand-building creative across web, email, paid digital, and social media campaigns, balancing storytelling with performance objectives.

• Partnered with marketing strategy and analytics teams to translate customer insights and business goals into effective deliverables while meeting tight deadlines and maintaining high standards of craft.

• Served as brand guidelines gatekeeper, defining art direction and craft standards to maintain quality and consistency across all Verizon creative.

• Presented creative strategy and work to senior stakeholders, influencing direction and securing buy-in across teams.

Creative Director @ Contrast DesignWorks, 2016 - 2025

• Directed creative for large-scale brand ecosystems, developing visual systems and campaign frameworks that ensured consistency, clarity, and emotional resonance across digital and experiential touchpoints.

• Shaped end-to-end brand experiences and integrated campaigns across acquisition, engagement, and retention, balancing business goals, user needs, and brand voice throughout the customer journey.

• Leveraged performance data and user insights to inform creative decisions, improving engagement and effectiveness across channels.

• Standardized workflows and established governance models that reduced production time and improved design-team output quality.

• Led and mentored multidisciplinary creative teams for 5+ years, managing full-time associates, contractors, and agency partners with empathetic, feedback-driven leadership that supports growth and career development.

Sr. Creative (Art & UX) @ eBay, 2014 - 2016 

• Developed brand-aligned creative for a Fortune 100 digital ecosystem, ensuring consistency across web experiences and marketing touchpoints.

• Collaborated cross-functionally to improve UX clarity and engagement, informed by user behavior and testing insights.

Art Director @ Zubi Advertising, 2012 - 2014

• Developed integrated campaigns for Ford, Chase, and SunnyD. Co-led pitch efforts that helped secure Dunkin’ Donuts as Agency of Record.

Digital Art Director @ Nobox, 2011 - 2012

• Contributed to concept development, wireframes, and UI designs for Lexus, Copa Airlines, and Mozilla Firefox.

Art Director (free) @ DraftFBC & EnergyBBDO, 2010 - 2011

• Collaborated on 360º campaigns for State Farm and Glade, driving engagement through storytelling and design.