OpenLight
Brand identity & visual system
Supported the initial go-to-market strategy of OpenLight through the creation of a brand identity system that includes a logo, graphic pattern system, and brand guidelines.
ROLE: CREATIVE DIRECTOR & DESIGNER
Logo design
Visual identity
Brand guidelines
Web design
Capturing the essence
The logo draws inspiration from a laser light hitting a silicon disc, with three blue quadrants symbolizing stability and reliability, and a yellow quadrant representing innovation and a forward-looking vision.
The ecosystem
Created a bold, holistic identity through graphic elements that add depth and movement, reinforcing the brand’s pioneering spirit, along with a library of ready-to-use assets that provide flexibility within the visual system.
Online presence
Incorporating scannable vignettes to showcase different features was key to creating a website that is easy to navigate, scan, and understand.
