Okta
A DEI branding system that celebrates uniqueness and fosters a sense of belonging
We collaborated with Okta to expand their Employee Resource Group logo system, designing a new set of logos that cultivates a strong sense of community and belonging, both within the workplace and beyond.
ROLE: CREATIVE DIRECTOR & DESIGNER
Branding
Storytelling
Design system
Logo design
Representation
Every identity is unique, so we dedicated ourselves to ensuring that each group was authentically represented through their logos. We conducted thorough research and engaged in extensive concept and color explorations to capture the true essence of each group— making sure their individuality was not only reflected but celebrated as well.
Guidelines
For a brand with such a minimalistic look and feel, creating a logo family can be challenging—the marks must resonate with each target audience while maintaining internal alignment. We recognized that Okta required more than just new DEI marks; they needed a structured, scalable system
Final sets
A comprehensive set of deliverables featuring 8 distinct logos, each accompanied by 27 variations, designed to represent and cater to different communities. These logos are fully prepared for immediate use, offering versatility across diverse applications while maintaining a cohesive and inclusive brand identity for each community.
