Social media campaign

To increase visibility for Contrast Designworks, I art directed a bi-weekly social program built on a flexible design system—designed to stand out in-feed while building long-term brand recognition. Beyond execution, I supported the creative strategy and cadence to ensure the agency showed up consistently, even between major announcements.

Within the first 90 days, page views increased 165%, comments rose 325%, reposts 300%, and followers grew 12.5%.

ROLE: CREATIVE DIRECTOR & DESIGNER