Social media campaign

To put Contrast Designworks on the map, we developed a bi-weekly social program powered by a flexible design system. The goal was simple: stand out in-feed while scaling brand recognition. I led the art direction and supported the rollout strategy to keep our presence consistent and high-energy.

Within 90 days, the community responded: page views jumped 165%, comments rose 325%, and reposts surged 300%—all while growing our following by 12.5%.

ROLE: CREATIVE DIRECTOR & DESIGNER

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Badge design system

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Marketing campaign