Funding Circle
A redesign to foster trust
This redesign was more than a visual refresh, it was a strategic overhaul designed to transform the brand’s digital presence into a high-conversion engine built on a foundation of professional trust.
By aligning a sophisticated aesthetic with seamless user experience, we created a destination that not only attracts leads but inspires the confidence necessary to close them.
ROLE: CREATIVE DIRECTOR
Brand Strategy
Visual Storytelling
UI/UX design
Web design
We began by identifying the key pain points in the experience and focused on restoring a positive first impression.
Strong storytelling
Our challenge was to design the homepage to engage audiences across various industries, while clearly conveying that Funding Circle could help turn their vision into reality by providing the necessary funding to make it happen.
Design with clarity
We focused on showcasing the simplicity of the loan application process and emphasizing the exceptional, personalized service that Funding Circle offers.
The outcome
We launched a refreshed experience that felt authentic, built trust, and boosted conversion rates.
Managing the partnership
Trust is earned through transparency and delivery. Throughout the project, I managed the relationship with a focus on high-touch communication and strategic alignment. By translating complex design decisions into business outcomes, I ensured that the client felt like a partner in the process rather than a spectator.
“You guys are amazing. I’m so happy with the final files that you’ve provided. You are so talented, professional, responsive, hard working, and insightful. I truly appreciate your partnership in our home page redesign”
April Mason, Sr. Marketing Director
Impact on conversion
The results of this refreshed experience speak directly to the bottom line:
